Senior Technical Leadership — Without Agency Overhead
NovickLabs is led by Vladimir Novick. I partner directly with founders and engineering leaders on production AI, architecture strategy, workflow automation, performance optimization, and technical workshops — without the bloat of traditional consulting.
Focused 30-minute call. No sales pitch — just your context and whether I can help.
Hi, I'm Vlad
Software Architect, Consultant, and Public Speaker
Software Architect | Consultant | Entrepreneur | Mentor | Worldwide Speaker | Published Author
I operate as a senior architect and fractional CTO — hands-on in the codebase, strategic in the boardroom. No account managers, no junior handoffs. You get direct access to 15+ years of production experience across media, healthcare, fintech, streaming, startups, and enterprise SaaS.
My Differentiators
Why Work With Me
I'm an architect who writes code and an engineer who thinks strategically. No middlemen, no junior handoffs — just direct access to 15+ years of production experience.
From early-stage startups to Fortune 500s — healthcare, fintech, streaming, SaaS. I've navigated the hard problems across the full spectrum.
I know when to refactor and when to ship. Architecture decisions grounded in real-world trade-offs, not theoretical perfection.
15+ years building production systems means I understand not just the tech, but the business context that drives decisions.
A thoughtful, focused presence that adds to your team culture. I bring humor and humility alongside technical excellence.
What Clients Say
Hear from founders and engineering leaders I've worked with.
"I've worked closely with Vlad for nearly six years across multiple projects, where he's served either as a fractional CTO, software architect or principal engineer, consistently delivering exceptionally high-quality work across web, mobile and cloud systems. Specializing in the React and TypeScript ecosystems though certainly not limited to them, he brings a rare depth of technical knowledge paired with genuine curiosity for new tools and approaches. On top of all that, he's a personable, low-ego, team-oriented member of any organization he works with."
Geoffrey Sechter
Founder
Lightstrike
"Vlad is an exceptional engineer, able to take on large, complex projects and deliver thoughtful solutions. He is a conservative developer in the best possible way -- he never overpromises and often overdelivers. I thoroughly enjoy having Vlad on the team and his calm, thoughtful, humorous presence adds greatly to our team culture."
Lisa Lefebvre
Growth & Marketing Consultant
Mendtogether
"Vladimir is a class-act professional as well as top-tier entrepreneur and software engineer. He can think abstractly while also realizing projects down to the minute detail. He's also a delight to work with, and often overdelivers with humble grace."
Caen Contee
Serial Entrepreneur & Investor
Lime | Deliberate Ventures
"Vlad is a joy to work with. I've had the pleasure of working with Vlad in both a consulting context, where he was a member of my team on a key project, and a training context, where I TA'd for a React Native workshop he taught. Vlad is incredibly knowledgeable, quick, and capable. He's a competent expert in all things React Native that I look forward to working with again in the future."
Ryan Linton
Staff Software Engineer
Infinite Red
"Vlad joined one of our consulting teams at a key time and quickly integrated his talents. He's a smart, efficient, capable senior software engineer, and has the interpersonal skills to communicate well. I have enjoyed having Vlad on our projects and recommend him highly!"
Jamon Holmgren
Co-founder & CTO
Infinite Red, Inc.
"I first met Vladimir when he was speaking at React Native EU. I quickly identified him as an intelligent, friendly, and happy person. We kept in touch and discussed tech often. During one of our more complex projects, we sought him for consulting help in a project that was behind schedule. He immediately jumped in, and began working with our team and the client! The result was outstanding. Vladimir is a pleasure to work with, and an asset to any team who is lucky enough to work with him."
Gant Laborde
CIO & AI Ambassador
Infinite Red
"I compare Vlad to a Tank - always moving forward, no matter what obstacles are in his way. From implementing the complex features to talking about technology in front of hundreds of people, no matter how tight is the deadline, I have always known that Vlad will deliver. Vlad is one of the most technical people I've ever met. He is always up to date with the recent trends and works on several pet projects that helps him experience the subject with his bare hands."
Ron Schwartz
CTO
Loris.ai
"Vlad is a truly exceptional person: he has the rare combination of pragmatism, perfectionism and timeliness. He delivers outstanding quality in a short time, manages to multitask and succeed on his very first try - while constantly learning new things! Vlad is an engineer, an architect, an irreplaceable developer and expert in modern front-end, mobile and React Native."
Nick Ribal
Web/Front-end Architect
Minute Media
Selected Case Studies
Real problems solved. These are examples of how I've helped companies ship faster, scale smarter, and build teams that own their architecture.
What Do I Do?
Whether you need strategic leadership, a focused architecture sprint, or execution capacity with my oversight — these are the ways I work with teams.
Technology Stack
Production-tested tools and frameworks I use to build scalable systems
Backend, APIs & Data Layer
Testing & Quality Engineering
Let's Talk About Your Challenge
Not sure where to start? Tell me what's keeping you up at night — scaling issues, AI adoption, legacy systems, team bottlenecks. I'll give you honest advice, even if I'm not the right fit.
I respond within 24 hours. No spam, ever.